There are a few things which everyone needs to take care about when they want to enter in to the business of import export. Big companies like Toyota land cruiser export cars on a bigger level and for this reason it will has less effect of these questions but small exporters like Dubai car dealers who export on a smaller level and occasionally should know about these few questions:
What the regulatory requirements to take care of? There are different governments on both sides so are the rules and regulations. You need to take care of rules of both countries especially your country’s regulatory requirements. If your regulations demand you to pay a certain amount at the start of your business and provide insurance facility to your clients then you need to obey these regulations otherwise your application to start this work will be declined.
What barriers will be there in terms of language? When people from different countries try to do business with each other than the main barrier or hindrance will be the language. If you both do not know about the language of each other then you will not communicate fully and may misunderstand each other. If there is a communication gap then try to communicate in the universal language which is English or try to hire a translator who will help you in this regard. Try to take care of their culture as well and be nice to them throughout your working period.
What promotion strategy you need to adopt? When you are targeting an audience which has different culture than you own country then you will need to adapt your strategies or make new ones in order to get attention of your new market. If your target market is of middle class and you offer them luxury cars then they will not pay attention to your promotion as they will not afford it. Same is the case if your target market is rich and you offer them ordinary cars then they will not take a heed on it. There should be proper planning for your promotion strategy and you need to make appropriate ads according to that strategy. You have to be more concerned about their culture too and try not to make an ad or promotional strategy that conflict with their views and thoughts.